On 1st May 2013, we opened the doors to our first London shop to the public. The sky blue building is central yet secluded in leafy Chalcot Road – a destination shop surrounded by the peace and glamour of Primrose Hill.
The boutique’s distinctive style is inspired by the designers’ love of art deco with a modern twist. It is a welcoming, chic space to discover the exotic, playful and stylish pieces that make up the Zoe & Morgan collections. The shop is discrete with no sign and only the jewellers’ logo in the window, which those in the know will recognise. For those yet to know the brand, the air of mystery invites curiosity and discovery.
Zoe & Morgan have a long history in Primrose Hill. It was here, seven years ago, that Zoe made their first pieces at her kitchen table. After years of living in the area, getting to know the community and building a loyal following, Primrose Hill was the natural choice for opening Zoe & Morgan’s first London shop. Zoe, Morgan and Ruth are excited to have a space in which to showcase the collections and create bespoke pieces. Antique jewellery cabinets house displays of the jewellery against feature wallpaper with billowing clouds. The shop will also be the headquarters for the company, so the team are always on hand and happy to welcome people in. Zoe & Morgan’s first London shop is a beautiful space where you can browse the collections, try on your favourite pieces and create bespoke designs.
Store address:
48 Chalcot Road, London NW1 8LS
Opening hours:
Monday – Saturday, 10am – 6pm.
With extra special thanks to:
Capital Design Studio
Indigo Rohrer
Scarlett Etienne
Isaac Tucker
Ruth, Zoe and Morgan x
I liked the planting and entrance. Not having any idea what it was I walked in only to find an open room with a giant swing and a few videos in various frames around the walls. Although no one was actually in there (maybe the staff were having a sneaky sleep out the back) I quickly realised this is home for those who want a wedding planner with a difference.
Say it with your heart, head and fingers – Peace & Love.
Stardust Earrings – available online in July.
Wear your favourite necklace or a whole bunch of them at the same time. 
Love Zoe and Morgan x
